Guillermo Rivero turns brands into a phenomenon. Since 2019, he’s led Netflix’s Social Marketing in Latin America, skyrocketing followers from 60M to 110M by tapping into fandoms and local trends. Before that, he shaped Vice Mexico’s brand appeal, crafting campaigns for giants like Nike and Coca-Cola. With an expertise in data-driven strategy, Guillermo keeps redefining entertainment marketing.
Guillermo Rivero
